PODCAST
A Different Perspective
My name is Sandy and I’m a marketing coach and the owner of a small digital marketing agency based in Perth, Western Australia.
Every day, I talk to one-person business owners as their marketing coach, web designer or copywriter, trying to understand what they’re aiming for in their business and their life.
I’m often struck by how distorted their views of themselves and the world around them are. So many are unaware of the things that other people are likely to notice about them, like the kindness or energy they project that I can imagine others being drawn to. Instead, they fixate on details like being older or younger than the stereotype or no longer a size 10 dress or with/without the things that they think will stop their feelings of imposter syndrome and they let things like their gender or family background stop them from dreaming big.
I’d like to challenge people to consider different perspectives on things they may not have thought of as negotiable before, in my podcast A Different Perspective.
Episode 13: What are you doing with the rest of your life?
This is a question that everyone asks themselves at some point. It’s a question that can be surprisingly difficult to answer because the design of our mental circuitry defaults to give us answers based on what we know or seen other people do. People in our family,…
Episode 11: The Global Village Theory – A model for the future that considers the biological story of our people and planet
People are desperate for something more optimistic to aim for, a version of life with hope for a peaceful and fair future. If enough people want the same thing, I wonder what would happen if we started talking about a future that considers the biological story of our…
Episode 10: Should we still be riding horses? A look at the way the role of horses in our lives is changing
This piece is written in my capacity as a leisure horse owner and amateur rider and reflects my personal opinion on the subject. When I refer to Horse Sport or Equestrian Sport, I’m talking about the Olympic disciplines and not the various forms of horse racing….
The skills we need to excel at school aren’t the same ones we need to excel at life
For a start, let’s talk about what excelling at life means or the different definitions of success. If you ask the average school teacher it’s probably going to be something like getting great marks at school so that you get into a good program at university,…
Episode 8: There’s a lot to be excited about in our future and the time for change is now
The 3rd age of humanity When I look around me, there doesn’t seem to be a lot of optimism for the future. That’s not to say that we have no cause for optimism, it’s just that nobody’s talking about it. It’s like we know we’ve outgrown the systems we feel…
We weren’t designed to retire and here’s why we shouldn’t
The rules of society aren’t always logical The rules and social conventions of our societies form the foundations for the structures that are built on them in the context of what’s considered to be the best wisdom of the time. Some rules go by the wayside, but others…
Episode 6: Are you being manipulated by fear?
Listen time: 10 mins A culture of fear The ability to feel fear and respond to fear in dangerous situations is a characteristic of our ancestors – the ones who survived. Fear, then, became a characteristic that was reliably passed on to future generations. This is the…
A better tomorrow starts with what we’re telling our kids today
The numbers don’t lie According to a June 2021 article by an Australian Government agency, the Australian Institute of Health & Welfare, our young people aren’t doing too well. “In 2013–14, 1 in 5 (20%) young people aged 11–17 had either high or very high levels…
Episode 4: The value of altruism and circular solutions in business
Listen time: 12 minutes Lots of people are starting to talk about the value of altruism. Wikipedia defines altruism as the principle and moral practice of concern for the happiness of other human beings or other animals, resulting in a quality of life both material…
Is gender equality an unwinnable game for women or have they just been training for the wrong one?
LISTEN READ As a young girl, I remember being outraged at the inequalities I saw in the world, but I learnt to stop expecting explanations for why they existed from people who obviously didn’t know the answers either. Because it’s always been like that. Over the…
Episode 2: How to get people to do what’s good for them
Make it easy and make it obvious What makes McDonalds and other fast-food chains or restaurants so successful? There’s been a lot of research and publicity around how they design their food to stimulate our ‘feel good’ brain chemicals and hormones, but would they have…
Episode 1: Human Nature – An evolutionary success story
My interest in the concept of human nature comes from my work as a small business marketing strategist, copywriter and web designer. I work with business owners to create brands and business propositions based on the personality, skills, and experience of one person….